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Mondelez looks to solve snack aisle challenges | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Rebecca Harris/Marketing Magazine | June 17, 2015

The future of shopping is digital—even for crackers, cookies and chocolate bar brands.

Mondelez International has launched a mobile marketing initiative called Shopper Futures, which invites tech startups to pitch ideas on how to solve shopper challenges in the snack category.

http://www.canadiangrocer.com/top-stories/mondelez-looks-to-solve-snack-aisle-challenges-54655
 

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